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Learn how to use digital marketing tools—from search engine optimization and social media to customer reviews and sales videos—to grow your small business.
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Course Details
Course Name: Maximizing the Internet and Your Website
Course Code: AL0321WA27
Date: January 21, 2027
Time: 9:00 am – 12:30 pm EST (Check-in time: 8:30 am)
Location: Online
Format: Live, instructor-led
Registration Fee: $190 per person
Early Bird Discount Fee: $175 per person (expires January 14, 2027)
Registration Closes: January 19, 2027
Paying with a check, money order, or purchase order?
Payments should be made out to: Rutgers, The State University of New Jersey
Checks and money orders should be mailed to: Office of Continuing Professional Education, Attn: Registration Dept., 102 Ryders Ln, New Brunswick, NJ 08901-8519
Purchase Orders can be mailed to the address above or electronically sent to registration@njaes.rutgers.edu.
Course Overview
This class is part of the Landscape Management II Certificate Program.
Do you have a website? Are you using social media? Are you getting the most possible gain from your internet presence—or do you still need to establish yourself there?
Instructors Mary Zaletski and Victoria Vasile will teach you how to become players in the digital world. Take your internet marketing to the next level and grow your small business!
Featured Topics
- Websites
- Paid vs. Organic
- SEO – Search Engine Optimization, Tags, Keywords
- SEM – Search Engine Marketing, Pay Per Click Ads
- Mobile Friendly or Not?
- What Are Your Competitors Doing?
- Social Media: Facebook and Instagram
- Content – What to Post to Increase Your Business
- Videos – The Most Effective Kinds
- Reviews – Make Them Work for You
- Blogs – Connect with Your Customers
- Online Partnerships
- CRM – Customer Relationship Management
Who Should Attend?
This class is well-suited for anyone who wants to increase their digital marketing knowledge and explore new strategies for enhancing their web presence to reach wider audiences and grow their small business. Past participants have included:
- CEOs
- Communications Directors
- Marketers
- Nursery Sales Professionals
- Office Managers
- Tree Service Owners
Meet Your Instructors
Mary Zaletski
Mary Zaletski is a graduate of the University of Pittsburgh with a degree in Communications and Marketing. Her advertising background is in print, digital media, social media, and online presence. She has previously worked with the Star Ledger, NY Daily News, Bergen Record, Verizon, and is currently employed as a Business Advisor with Thryv. At Thryv, she has spent 14 years helping local businesses find their way on the internet.
Victoria Vasile
Victoria Vasile is a Monmouth University graduate with a degree in Communications. Her background is in radio, TV, digital media, and social media. She has sophisticated knowledge of internet advertising and social media. Whether you are establishing a new business, moving locations after 20 years, opening a second location, or just need a helping hand, she is dedicated to helping her clients achieve their goals. She has been a Business Advisor for 4 years with Thryv, working as a partner to business owners who need help magnifying their presence online.
Student Reviews
Most useful part of the course: “Recognizing power and value of Google and how to maximize the usefulness of this knowledge.”
– Past Participant
“Comprehensive approach to web and media marketing.”
– Past Participant
“It provided a lot of good information and was very interactive.”
– Past Participant
Continuing Education Credits
There are no credits offered for the Maximizing the Internet and Your Website course (3.5 contact hours).
Course Requirements and Policies
Technology Requirements
This online course will be delivered via Zoom.
The day before the class begins, you will receive an email with a link to access the course. On the day of the course, please log in to Zoom 30 minutes before start time for a brief overview of the online format. The course will start promptly at 9:00 a.m.
Equipment you will need to access this training:
- Computer, tablet, or smartphone
- Microphone is necessary if you’d like to ask questions
- Webcam is optional but not necessary
- Speaker is optional but not necessary (you will be able to listen to the presentation by dialing in on your phone if your computer does not have a speaker)
Email Requirement
A unique email address is required for each registrant to register and access our courses.
- If this is your first time registering with us, please provide your own unique email address when registering; do not provide an email address that you share with co-workers.
- If you have previously taken classes with us and have used an email address that you share with your co-workers or supervisor, your account must be updated with a unique email address. To do this, please send an email to us at registration@njaes.rutgers.edu stating that your email address needs to be changed and include:
- Your full name
- The shared email address that needs to be changed
- Your unique email address
- A phone number where you can be reached if we have any questions
Photo ID Requirement
Each registrant will be asked provide a photo of him/herself holding their government-issued photo ID. This is required by credit boards so that you may receive credits for participating in this online course.
- You will receive a reminder email prior to the start of the class with further instructions. Wait to receive these instructions before you attempt to upload your ID.
- The photo must be clear enough that we can read your name and verify that the person pictured on the ID is in fact the person holding it.
- After an OCPE staff member reviews the picture and verifies your identity, you will have access to participate in the course when it begins.
Cancellations and Substitutions
A $35 cancellation fee applies for this course. Substitutions are permitted. View our cancellation policy.
Program Questions? We’re Here to Help!
If you have any questions about Maximizing the Internet and Your Website, please don’t hesitate to reach out to us.
Program Coordinator: Joe Canzano
848-932-7317
joe.canzano@rutgers.edu
Administrative Assistant: Claudine Oleskin
848-932-7204
coleskin@njaes.rutgers.edu
For registration assistance, please contact our Registration Department at 848-932-9271, option 2 or email registration@njaes.rutgers.edu.
